Creativity & Originality | Δημιουργικότητα και Πρωτοτυπία
[ΕΝ] Creativity and Originality
“Creativity requires the courage to leave behind any certainty". Having connected his name with the philosophical and social movement of the critical view of society in the 1930s and the Institute for social studies of the Frankfurt School, Erich Fromm, with his penetrating psychoanalytic talent tried, with the above phrase, to delimit the concept of creativity. A concept closely related to the profession of Visual communication Designe. With the term "certainty" Erich Fromm essentially implies the set of all those best practices and techniques that, on one hand have proved their value as a reliable solution for some trivial problems but on the other hand they are not sufficient for dealing with those situations that require to sail into the unknown. For a graphic designer who treats the subject of his work with consistency and professionalism the challenge of creativity is primarily the opportunity, not the reason for his quest into...